Privacy policy

Last updated: August 14, 2026

Aurorafashion store and website, including all related content, features, tools, products, and services, are operated to provide you with a convenient and reliable shopping experience (collectively). Aurorafashion store is powered by Shopify, which provides the technology that enables us to operate our Services.

This Privacy Policy explains how we collect, use, process, and share your personal information when you visit our website, use our Services, place an order, make a purchase, or communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of your personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how your personal information is collected, used, and shared as described in this Privacy Policy.

If you send the next section, I can continue rebranding the entire Privacy Policy in the same style.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be associated with you. It does not include anonymous or de-identified information that cannot reasonably identify you.

Depending on how you interact with our Services, we may collect the following types of information, as permitted by applicable law:

1. Contact Information; Name, email address, phone number, billing address, and shipping address.
 2. Payment Information:  Payment card details, financial account information, transaction details, and payment confirmations. Payment information may be processed securely by our payment providers.
3. Account Information: Username, password, preferences, and account settings.
4. Order & Transaction Information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your order history.
5. Communications: Information you provide when contacting us, including customer support requests and other messages.
6.  Device Information:  Device type, browser, IP address, network connection, and other device identifiers.

7. Usage Information: Information about how, when, and how often you interact with or navigate our Services.

The information we collect may vary depending on how you use our Services, your location, and applicable legal requirements.

Personal Information Sources

We may collect personal information from the following sources:

1.  Directly from you: When you create an account, place an order, use our Services, contact us, or provide information to us.
2. Automatically: When you browse or use our website, including through cookies and similar technologies that collect information from your device.
3. From Service Providers: When trusted providers collect or process information on our behalf to support our Services.
4. From Partners and Third Parties: When information is provided to us by business partners, payment providers, or other third-party services.
   

How We Use Your Personal Information

Depending on how you use our Services, we may use your personal information for the following purposes:

* Provide & Improve Our Services: To process orders and payments, arrange shipping, manage returns and exchanges, maintain accounts, remember preferences, provide customer support, and improve your shopping experience.

* Marketing & Promotions: To send promotional communications and show relevant offers or advertisements, where permitted by law and your preferences.

* Security & Fraud Prevention: To protect accounts and transactions, verify information, detect fraud or misuse, and maintain the security of our website and Services.

* Communication: To respond to inquiries, provide support, send order updates, and maintain our relationship with you.

* Legal & Compliance: To comply with applicable laws, respond to lawful requests, protect our rights, enforce our policies, and address potential violations or legal disputes.  

 

Relationship With Shopify

Our Services are hosted and powered by Shopify. Shopify may collect and process personal information about your interactions with our store to provide, maintain, secure, and improve its services.

Information you provide through our store may be processed by Shopify and trusted service providers, including those located in other countries, as necessary to operate our Services.

We may also use Shopify features that help us understand customer interactions, improve our store, and provide a better shopping experience. In certain circumstances, Shopify may process personal information for these purposes and may be responsible for responding to privacy-related requests.

For more information about how Shopify handles personal information and your available privacy rights, please review the 'Shopify Consumer Privacy Policy' and Shopify Privacy Portal.

Third Party Websites and Links

Our Services may contain links to websites, platforms, or services operated by third parties. These websites are not controlled or managed by us, so we encourage you to review their privacy policies, security practices, and terms before providing any personal information.

We are not responsible for the privacy, security, content, accuracy, or practices of third-party websites or services. Your use of these platforms is at your own risk.

Information you share on public or third-party platforms, including social media, may be visible to others and may be used according to those platforms’ policies.

Links to third-party websites do not necessarily mean that we endorse or recommend their content, products, or services.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from children under the applicable age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us using the details provided below. We will take reasonable steps to review the request and delete the information where required by applicable law.

We do not knowingly sell or share the personal information of children under 16 years of age.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no security system is completely secure, and we cannot guarantee absolute security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary to provide our Services, manage your account, complete transactions, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may vary by location and may be subject to legal limitations.

* Access: You may request access to the personal information we hold about you.
* Deletion: You may request that we delete your personal information, where permitted by law.
* Correction: You may request that inaccurate or incomplete personal information be corrected.
* Data Portability: You may request a copy of your personal information and, where applicable, ask us to transfer it to another provider.
* Opt Out of Marketing & Targeted Advertising: Where applicable, you may opt out of certain marketing, targeted advertising, or sharing of personal information. You may also use available privacy preference tools on our website.
* Communication Preferences: You can unsubscribe from promotional emails at any time using the unsubscribe link provided. We may still send important non-promotional messages related to your orders or account.

 UK & European Economic Area

If you are located in the UK or EEA, you may also have the right to:

''Object to or restrict certain'' processing of your personal information.
''Withdraw consent'' where we rely on your consent to process your information.

To exercise your privacy rights, please contact us using the details provided below. We may need to verify your identity before processing your request.

You may also authorize another person to submit a request on your behalf, subject to applicable verification requirements.

We will process and respond to valid requests within the time required by applicable law. We will not discriminate against you for exercising your privacy rights.

For information about how Shopify processes personal information and the rights available to you, please review the ''Shopify Privacy Portal''.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details provided below. We will review and respond to your complaint in accordance with applicable law.

Depending on where you live, you may also have the right to appeal our decision or contact your local data protection authority.here.

International Transfers

Your personal information may be transferred, stored, or processed in countries outside your country of residence.

Where required by applicable law, we use appropriate safeguards for international data transfers, including recognized contractual protections and other approved transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal requirements, or privacy practices.

Any updates will be posted on this website, and the “Last Updated” date will be revised accordingly. Where required by law, we will provide additional notice of significant changes.

contact us; 

If you have questions about our Privacy Policy, privacy practices, or your personal information rights, please contact us:

**Email:** [millsykyle@yahoo.co.uk](mailto:millsykyle@yahoo.co.uk)
**Address:** 22 Davis Crescent, Newtownstewart, Omagh BT78 4BP, United Kingdom

Where required by applicable data protection laws, we act as the data controller responsible for your personal information.